Implementing Salesforce shouldn't feel like learning a second language. At Second Mind, we help small businesses across Gloucestershire, the UK and Ireland transition to Salesforce without the growing pains.
Why Second Mind
We don't just set up CRM technology. We align it with the way your people actually work.
We understand the agility and budget constraints of growing teams. No unnecessary complexity, no enterprise bloat.
We skip the bloat and focus on the features that drive immediate ROI, getting you live faster and smarter.
Think of us as an extension of your team, providing best practice and expertise so you can focus on the human side of your business.
What We Offer
From fixed-price quick starts to fully bespoke projects and ongoing admin support, we have an engagement model to suit your needs.
Get your core sales process live and working from day one.
A fully configured customer support function with SLA tracking and case management.
Connect Salesforce and Xero to automate invoicing and eliminate double data entry.
Generate branded, accurate documents directly from your Salesforce records.
Extend your Sales Cloud with Sales Engagement, Salesforce Maps, Digital Engagement and more.
Have something specific in mind? We scope and deliver custom Salesforce projects to fit your requirements.
Ongoing Salesforce admin support on a flexible, pre-purchased hours basis. Your CRM, looked after.
About Us
I'm a 2x Salesforce Certified consultant with 8 years immersed in the Salesforce ecosystem, including time as a direct Salesforce employee, working closely with small and medium-sized businesses to help them get real value from their CRM.
Taking on a CRM is a big step for any business. Done well, it becomes the backbone of how your team works. Done without the right support, it can feel like a lot of effort for very little return. The difference, in my experience, almost always comes down to how well the system is aligned to the people using it.
That's the belief Second Mind was built on. Businesses at the growth stage need someone who takes the time to understand how they actually operate, what their team finds intuitive, and what will genuinely move the needle. A one-to-one service means you always have direct access to the person doing the work, and decisions get made quickly with full context.
Originally from Dublin and now based in Gloucester, I work with clients across the UK and Ireland. Whether you're starting fresh with Salesforce or looking to build on an existing setup, I'd love to have a chat about what's possible.
Salesforce Certifications
Salesforce Certified
Platform Administrator
Salesforce Certified
Sales Cloud Consultant
Our Principles
Every engagement is clearly scoped before we start. You'll always know what you're getting and what it costs.
Technology should serve your team, not the other way around. We configure Salesforce around the way your people actually work.
We focus on the features that deliver immediate value and skip the rest. Fast to implement, easy to use, built to last.
You deal directly with the consultant doing the work, not an account manager passing messages back and forth.
Our Services
We offer fixed-price packages for the most common Salesforce implementations, as well as bespoke project scoping and flexible ongoing admin support. Additional requirements outside the scope of any package can be scoped and priced separately.
Sales Cloud
Get your Salesforce org up and running with the essentials. Leads, accounts, contacts, opportunities, email integration and reporting, everything your team needs from day one.
Book a call →Everything in Quick Start 1, plus campaigns, products, pricebooks and quotes. The complete sales toolkit for teams who need product-based selling and marketing visibility.
Book a call →Sales Cloud Add-ons
Build structured, repeatable outreach cadences so your sales team always knows the next step. Includes email templates, call scripts, Salesforce Inbox and automated cadence actions.
Book a call →Visualise your customers on a map, plan and optimise field sales routes, and manage territories, all within Salesforce. Less windshield time, more face time.
Book a call →Generate professional, branded documents directly from Salesforce records. Quotes, proposals and more, with no manual copy-paste and no formatting errors.
Book a call →Service Cloud
Stand up a fully operational customer support function. Case management, SLA tracking, email-to-case, a knowledge base and automated breach alerts, your team supported from day one.
Book a call →Let customers reach you on WhatsApp and handle every conversation directly from the Salesforce Service Console. Faster responses, better visibility, all captured in your CRM.
Book a call →Integrations
Eliminate manual data entry between Salesforce and Xero. Automate contact sync, invoice creation and payment status updates so your sales and finance teams always have the full picture.
Book a call →Flexible Engagements
Not everything fits a fixed package, and that's fine. If you have a specific requirement or a more complex project in mind, we'll work with you to scope it properly and deliver it to measure.
Discuss your projectNeed ongoing Salesforce admin support without the overhead of a full-time resource? Our managed admin service gives you access to a pre-purchased pool of hours, used flexibly as your needs arise.
Find out moreInsights and Guides
Honest, jargon-free guides to help you get more from your Salesforce investment.
Your Salesforce org might be doing its job on the surface, but under the hood things can drift over time. Here is what a health check involves, what it uncovers, and how to know if you need one.
Read article →Salesforce implementation costs vary enormously. This guide breaks down what you should expect to pay, what drives the price up or down, and how to get the best value as a small business.
Read article →Internal admin, retainer agreements, managed services or pay-as-you-go support? A practical guide to the options for keeping your Salesforce org running day to day.
Read article →A fixed-price, clearly scoped implementation designed to get you live fast. Here is what it includes, what it does not, and how to know if it is the right starting point for your business.
Read article →Salesforce Health Check
No obligation, no sales pitch. Just an honest look under the hood, so you know exactly what's working, what needs attention, and what to do next.
A native security scan plus an Org Check build scan, summarised into a quick Red, Amber, Green snapshot.
Best for: a first, no-risk look under the hood.
Book your free Health CheckAsk about our enhanced Health Check+: a full review across licences and contract, security, access controls and org build, plus reports and dashboards, with recommendations and a time estimate for each.
Best for: a genuine baseline before any clean-up or new project work.
Ask About Health Check+All Health Check+ pricing excludes VAT. Any remediation or follow-on work identified during a Health Check will be scoped and priced separately.
How It Works
A short call to confirm scope and access.
A 45 to 60 minute call where you walk us through your system live and flag anything you're already concerned about.
We run our review tools and analyse what we've seen and heard.
A written summary of what we found, what it means, and what, if anything, to do next.
Why Run a Health Check?
These are the most common reasons clients ask us in.
It's been a while since your org was last reviewed.
You're seeing duplicate records, messy data, or reports nobody trusts.
You're about to start a new project and want a clean baseline first.
You've inherited an org from a previous admin or partner and don't know what's under the hood.
You want an independent, no-obligation view before deciding what, if anything, to fix.
What You'll Get
A clear, jargon-free picture of what's healthy and what needs attention, not guesswork.
Every area reviewed gets a Red, Amber or Green rating, so you know exactly where to focus first and what can wait.
Recommendations are based on your own data, so you can see and understand them immediately.
Easy to keep and share internally to build a case for any follow-on work.
You decide what happens next. There's no pressure to buy anything further.
Our Pipeline Reporting Pack gives your team 10 of the sales reports they actually need, plus one dashboard that brings them together, built directly in your org in a single day.
Ask about the Pipeline Reporting PackOngoing Support
Prefer ongoing support to a one-off check? Our managed admin service works as a flexible extension of your team.
A pre-purchased pool of days, used flexibly as your needs arise. We work to your timelines and build a deep understanding of your org, so you always have responsive, on-demand Salesforce expertise on hand without the overhead of a full-time resource.
Find out moreGet in Touch
No jargon, no pressure. Just an honest conversation about what Salesforce can do for your team.
Whether you have a specific package in mind or just want to explore what's possible, drop us a message and James will come back to you personally.